With the tagline “Beautiful Function,” the Cangshan Cutlery Company is honing its market position in the U.S.
Founded in 2014 by New Star Foodservice Inc., Cangshan Cutlery Company has expanded its presence in the U.S. consumer marketplace.With a strong emphasis on design, the company said the cutlery collection is positioned as a “best” product line that falls 40% to 50% less than the competition at retail.
Currently, the collection includes 12 original knife designs, seven original knife blocks, leather knife roll sets, magnetic knife bars and a pair of kitchen shears.
For the knives, Cangshan Cutlery Company said it utilizes materials including German, Swedish and Japanese high alloy steels and that each knife is hand sharpened with an Asian-style edge. The knives’ plastic handles are made from food safe plastic, while the knife blocks are crafted from durable, rich textured woods such as acacia, teak, walnut and African blackwood.
This attention to detail and design has earned several Cangshan Cutlery Company knife sets two 2016 Red Dot design awards and three 2017 A’Design awards.
Cangshan Cutlery Company can be found in independent specialty and gourmet retailers and online. The knife block sets have a suggested retail price range of $129.95 to $749.95, and the knives are also available in open stock.